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Ted’s Grooming Room

We’ve previously waxed lyrical at DiscerningGent.com about the benefits of having a grooming ritual. One establishment that follows the same virtues is Ted’s Grooming Rooms. Often thought of as the first port of call  for the discerning gent’s sartorial needs, the fashion brand’s expansion into grooming was a natural step considering Ted’s grooming products are already a fixture of many a bathroom cabinet as much as the suits are part of the wardrobe.

DiscerningGent.com ventured to one of the many venues Ted’s Grooming Rooms are located within central London to experience how Ted likes to do it. On this occasion it was specifically the Ottoman Lounge location – based at the appointment-only Mortimer Street venue – where the ritual of grooming is blended with the styles of Turkish Grooming.

Both the walk-in and appointment-only venues offer the same standard cut, shave or combination treatments but the appointment-only lounge offers a distinct range of grooming packages. The discerning gent can pick from options such as a straight wash and cut (Ted’s Master Cut, £45.00), Turkish shaves (Ted’s Shaving Grace, £35.00), eyebrow shaping or the full works (Cut A Dash with Ted, £75.00) as they like to call it which combines all treatments into one hour long treatment to get everything facial looking the way it should. The advantage of the full package at the Mortimer Street location is that you’re taken to a separate grooming lounge area where the experience begins. You’re seated, served by a barman making you drinks to order whilst your barber readies the chair.

Rituals are everything in men’s grooming and this is certainly a methodological process designed to relax you as the preen-to-perfection routine begins. Hot towel facial massages, luxurious shaving creams and as-close-as-possible cut throat shaves set the tone – all with sips of your preferred cocktail or beer as part of the ritual. The wash and cut was an expert experience, as your barber – or grooming consultant – works through with precision with the scissor blades. You finish with a traditional Turkish back, arm and shoulder massage and more hot towels. You leave feeling invigorated and looking sharp – the latter has always been a virtue of a Ted Baker product – DiscerningGent.com is glad to report the trend continues.

Ted’s Grooming Rooms are located across London. For more details or to book an appointment, visit: Tedsgroomingroom.com

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