Louis Vuitton would argue that it’s careful timing. In a week when the UK government announced its plans for a return to normality after an on-off year of lockdown, the luxury fashion label announced the launch of Aerogram, its latest collection of men’s leather goods led by creative director Virgil Abloh, themed around travel.
![](https://www.discerninggent.com/wp-content/uploads/2021/02/009-1024x682.jpg)
Louis Vuitton defines Aerogram as a lightweight sheet of writing paper, folded to form an envelope, complete with a printed stamp, ready to be sent via airmail. Thus, the fashion label utilizes the motif of the aerogram – symbolizing the Art of Travel – a trait deeply embedded into the DNA of the brand. The new collection blends the aviation link of Louis Vuitton with the contemporary ideal of travel.
![](https://www.discerninggent.com/wp-content/uploads/2021/02/003-1024x682.jpg)
The distinction of the Aerogram collection is a folded structure or bias cuts at the ends of each accessory item, a feature that links back to the brand’s iconic envelope-shaped design, first seen with the Concorde journeys representing the heyday of the aviation era. Included in the new collection is a host of memorable pieces Louis Vuitton is known for, such as the zipped pochette, backpack, bumbag, messenger bag, keepall bag and tote – all of which are made in the brand’s signature black grained leather.
As a further nod to the fashion label’s travel heritage the Aerogram collection features structural cut lines, reminiscent of the architectural visual made famous by Abloh himself. There’s even Louis Vuitton’s highly-recognisable luggage tag, again in black grained leather, with the brand’s logo embossed on each tag for that extra level of detail. The tag is yet a further reminder of the on-the-go aesthetic the brand carries but also gentle encouragement that those days of travel wanderlust are almost here for those that have been craving the jet-set for over a year now. We’re counting down the days at DiscerningGent.com.