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Louis Vuitton: Aerogram Collection

Louis Vuitton would argue that it’s careful timing. In a week when the UK government announced its plans for a return to normality after an on-off year of lockdown, the luxury fashion label announced the launch of Aerogram, its latest collection of men’s leather goods led by creative director Virgil Abloh, themed around travel.

Louis Vuitton defines Aerogram as a lightweight sheet of writing paper, folded to form an envelope, complete with a printed stamp, ready to be sent via airmail. Thus, the fashion label utilizes the motif of the aerogram – symbolizing the Art of Travel – a trait deeply embedded into the DNA of the brand. The new collection blends the aviation link of Louis Vuitton with the contemporary ideal of travel.

The distinction of the Aerogram collection is a folded structure or bias cuts at the ends of each accessory item, a feature that links back to the brand’s iconic envelope-shaped design, first seen with the Concorde journeys representing the heyday of the aviation era. Included in the new collection is a host of memorable pieces Louis Vuitton is known for, such as the zipped pochette, backpack, bumbag, messenger bag, keepall bag and tote – all of which are made in the brand’s signature black grained leather.

As a further nod to the fashion label’s travel heritage the Aerogram collection features structural cut lines, reminiscent of the architectural visual made famous by Abloh himself. There’s even Louis Vuitton’s highly-recognisable luggage tag, again in black grained leather, with the brand’s logo embossed on each tag for that extra level of detail. The tag is yet a further reminder of the on-the-go aesthetic the brand carries but also gentle encouragement that those days of travel wanderlust are almost here for those that have been craving the jet-set for over a year now. We’re counting down the days at DiscerningGent.com.

Louis Vuitton

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