Enjoying a big milestone such as five years at the helm of Dior menswear for English designer, Kim Jones, means revamping the French fashion House with dream-like escapes filled with fantastical colours, angles and styles. Debuted at Paris Fashion Week the previous week, Jones showcased his new Summer 2024 campaign to mark the five year occasion.
Dior’s new Summer 2024 campaign honours the designer’s creative pursuits, as his penchant for high-class couture is merged with elaborate tailoring and joyful imagery. The campaign is guided by a carefully curated collection of vibrant hues and jaw dropping iconic Dior looks synonymous with Jones’ design language. Dior enters these realms of colour explosion highlighted with elegant tweed overcoats, refined baseball jackets, and pleated trousers. All the usual classics yet done with the flick of an artist’s brush for colour.
Perhaps the most eye-catching of the new Summer 2024 campaign is the printed tees promoting Jones’ cool-boy inspirations, while textured suiting and neon-coloured polo shirts complement the collection’s colour palette. Quilted leather is the name of the game for Summer 2024, debuted across chunky sneakers and platformed loafers with silver hardware.
Feast your eyes on Dior’s Summer 2024 campaign in the gallery above.