British rapper Skepta is venturing away from his music mainstay for a hot minute to debut his highly-anticipated streetwear label, MAINS London. Initially teased way back in 2018, they brand went comms zero with any further announcements until now. MAINS London is scheduled to premiere at London Fashion Week Spring/Summer 2024, building excitement by revealing its first official drop with Dover Street Market.
MAINS London’s first collection previews brand staples with UK rapper Central Cee. Giving a current flavour whilst also offering a glimpse of what’s to come, showcasing a street-ready oversized identity. The DSM-exclusive range begins with a simplistic tee featuring a Greek statue carrying the letter “M.” Contrast-stitched bold denim jackets boast asymmetrical pockets and upper chest perforations, while New Era caps are designed with flat leather brims and metal pins.
In the accessories department, Skepta unveils ’70s-style oval shades made in collaboration with Emmanuelle Khanh. A rubber tape recorder and debossed leather phone case complete the collection.
Take a closer look at MAINS London’s first collection with Dover Street Market in the gallery above. It will be released in the coming days via the retailer’s website. Keep your eyes posted on Skepta’s next moves in the fashion world.