What does a music mogul with countless global hits and a renowned fashion icon do next? That was the question Pharrell Williams asked himself before he launched his new skincare brand, Humanrace. Having already made inroads on the fashion and lifestyle scene with collaborations such as the hugely successful partnership with Adidas, a move into the skincare world seemed the natural next step for one who, despite being 47 years old, continues to look eternally young.
If Humanrace sounds familiar, that’s because it is – given Pharrell’s Adidas line of the same name. One of the key aspects of the skincare range is non-gender-specific qualities, a big trend in the skincare world and one that established cosmetics brands and celebrity-owned labels, such as that of Rihanna’s Fenty Skin range, build on this gender neutrality whilst also focusing of products that work for all skin types.
Launching on the 25th November, the debut products are a Rice Powder Cleanser, Lotus Enzyme Exfoliator, Humidifying Cream and Routine Pack. Branding involves eye-catching slick green tubs that are made from 50% recycled plastic and include a removable inner chamber that can be refilled. Natural ingredients feature highly, with glycolic acid, kaolin clay and snow mushroom extract all with premier billing.
Pharrell, just like in the world of music, knows what the people want. Beauty products not only need to function to beautify, but in today’s uber-conscious world of consumerism, there is growing importance to brand purpose and sustainability and Pharrell has read that like a line of beats to great effect. If the discerning gent wants to look as young as Pharrell does at 47, he’ll be getting his orders in from this Wednesday.
