To mark its 100th year milestone, British fashion label Belstaff is releasing the first seasonal offering of the centenary collection this year. The new range of garments takes its inspiration from the label’s diverse British heritage linked to the outdoors, with items in the collection crafted for the explorers of today.
The British countryside of the north is a source for much of the collection’s inspiration – with the conditions, terrains and vistas of Scafell Pike in Cumbria playing the quintessential muse for many of the archival pieces featured. As an example, the all-weather Castmaster parka characterizes the functional drop with its newly introduced cool-touch polyester and quick dry UV finishing inspired by the innovation behind Belstaff’s 1930s “Sporting Waterproofs”.
Alongside the Castmaster, the collection also features the brand’s famed Dalesman outdoors jacket and smock which were originally released in 1950. Remade with the new, tightly woven Scafell Cloth, the jacket maintains its classic, soft cotton feel whilst also boasting a “dry-hand” effect that is similar to old-age canvas groundsheets and tents.
These jackets arrive with a range of accompanying trousers, shorts, and T-shirts that complete the heritage-inspired, utility look. Items from the Centenary capsule are also incorporated in the edit as well as a selection of classic Belstaff overshirts. Tying the garments together is a neutral palette composed of “Mineral Green,” “Dark Sandstone,” and “Limestone,” which is applied in earthy block tones and, on certain pieces, overlaid with map prints.
To launch the new collection, Belstaff unveils a new campaign that naturally takes place against the assorted backdrops of Scafell Pike. With a series of black and white, in-action shots, the visuals highlight the nostalgic feel of the collection’s heritage pieces whilst showcasing their modern technicalities.
Check out the campaign via the gallery above to see if the new Belstaff collection will catch your attention too. To shop the Belstaff’s Spring/Summer 2024 collection, visit Belstaff or select retail partners.
