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Supreme Men’s AW2018

Launching this week to much fanfare and acclaim, Supreme released its men’s autumn/winter 2018 collection. The New York fashion house, famed for making streetwear cool for the mainstream with catchy colours and oversize coats announced the new collection with a 26-page lookbook to highlight the range.

Along with the oversized coats, there is the classic worker jacket – in luxe blue leather, or the on-trend overcoat in vibrant orange. Who says the darker autumn-through-winter months need to hinge around earthy tones and hues? Certainly not Supreme, who – by the looks of this collection – are on a quest to brighten up the darker days to come. DiscerningGent.com certainly commends that.

Whilst streetwear maybe Supreme’s forte, the new collection also contains a number of items that will span the ages as part of any discerning gent’s wardrobe samples. It may seem a risky move from Supreme, to diversify into unknown waters perhaps, but from the indications of the new AW2018 collection – along with the positive reaction across the board – it seems like a pretty smart move.


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