Kicking off the new year with effervescent zip, adidas has wasted no time rolling out first glimpse of its highly anticipated collaboration with soft-drink conglomerate Coca-Cola. The latest collaboration between adidas Originals and Coca-Cola serves as a fizzy reminder of the logo-heavy era, with the ubiquitous Samba trainers transformed into a loud , walkable billboard for the world’s most famous beverage.
This goes against the current trend of ‘quiet luxury’ and minimalist neutrals, where the challenge was to decipher which brand adorned the trainer or clothing item. Instead, this partnership leans into maximalist branding, opting for high visibility and cultural recognition. There is no mistaking who put this together.
The classic Samba silhouette is anchored by a vibrant textile upper entirely covered with repeating Coca-Cola logos, creating a rhythmic pattern that spans the full length of the trainer. This graphic intensity is framed by premium red suede overlays at the eyelets and heel, providing a rich textural contrast to the canvas base. In an attempt to balance the fiery palette, black leather Three Stripes cut through the side panels, matching a solid black midsole that grounds the design with a sleek, vintage-inspired finish.
This is an adidas item, so the attention to detail extends to the branding, where a crisp white Coca-Cola script is printed against the black heel tab, serving as a final exclamation point. While the trainer retains its core identity as an adidas classic, the “Coke” thematic elements make it an accessible piece of pop-art fashion. Whether you are a dedicated trainer collector or a casual wardrobe enthusiast, the adidas Samba x Coca-Cola is designed to stand out in a crowd, offering a refreshing departure from the blank, neutral and understated colourways that have recently dominated the market. Folks will know when you step out with wearing these trainers. Anticipated for release Summer 2026, RRP £120 ($160 USD).
