Things just heated up and we’re not talking about the mercury levels in England during the last week of April. Social channels have been a buzz with chatter and speculation as the anticipation grows for Skylrk, Justin Bieber’s new fashion label.
Skylrk has been all intrigue and mystery since word broke out that Bieber was working on a new fashion label back in 2023. Bieber has been teasing the world on social media with sneak peeks of clothing and accessories. Skylrk appears to be centred around streetwear with a futuristic and playful aesthetic, incorporating oversized silhouettes, bright colours, and unique accessories like chunky sunglasses and platform slides.
While there’s no official launch date, Bieber has been sharing updates and product reveals on his personal Instagram, with Hailey Bieber also supporting the brand. Whilst the fashion world plays with conjecture and answers questions with more questions, there are a few things we know about Skylrk so far:
Aesthetics:
Skylrk leans into a futuristic and playful aesthetic, featuring oversized silhouettes, bright colours, and unique accessories. It’s the kind of clothing aesthetic Mr & Mrs Bieber would wear.
Products:
The portfolio will feature sneakers, sandals, hoodies, beanies, phone cases, and other streetwear-inspired items. This is urban street style with similar urban appeal.
Teasing:
There has been a lot of teasing! Bieber has been sharing sneak peeks and updates on his own Instagram, building anticipation for the brand. To date, there has been no mass marketing campaign, no advertising and no product drops.
Mrs Bieber’s involvement:
Hailey Bieber has been spotted wearing Skylrk pieces and is even involved in designing certain items, like a leather jacket, according to certain entertainment gossip sources.
No official launch date:
While there are plenty of teases and updates, no official launch date for Skylrk has been announced. Bieber is certainly taking the unconventional route to bringing Skylrk to the attention of the world, but also knows the worth and power of his own carefully curated social channels with associated mass followings.
Potential collaborations:
Bieber has been seen wearing pieces from other brands in addition to Skylrk, suggesting potential collaborations or influences. Should we read too much into this? Most men wear multiple brands but then most men aren’t Bieber, who can wield incredible influence and sway with way his does (or doesn’t) wear. Could Bieber be giving off clues and hints on what could become with Skylrk collabs?
So, what next? We can only wait.
